Aritzia Holidays 2023

Description

For holidays 2023, I was approached by Women's fashion brand, Aritzia. They wanted me  to create illustrations for their shopping bags, as well as a series of animations for their website.

I conceptualized & executed about a dozen animations for an interactive feature called The Gift Finder, a quiz that curates a list of products at the end. I also created icons for their gift services.

Direction

Skye Oleson
Abi Huynh
Abigail Radlin
Andrea Sheffield

The Gift Finder

Who is this gift for?

- A friend

- A family member

- A colleague

- A special someone

- Yourself


It's a Friday night in December. What's this person most likely doing?

- Getting in one last ski run

- Cancelling their plans

- Practicing their Spanish, in Spain

- Posting a picture of their martini


What Holiday Movie character do they dress most like?

- A Very Expensive European Vacation

- Holiday Cottage Swap

- Singing on a Train with Strangers

- Home All by Myself in a Cable-Knit Sweater

- Princess Baking Showdown


Which Holiday appetizer are they drawn to?

- Tiny Swedish meatball on a skewer

- A dish of imported olives

- The cheese board

- Nothing that could possibly stain their outfit

- The candy dish

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Using Format